I remember the first time I tried to get a loan. I walked into a bank, sat across from a loan officer, and basically got interrogated for forty-five minutes. It was uncomfortable, slow, and honestly a bit humiliating. I left without the money I needed.
That experience was only about seven years ago. And it feels like ancient history now.
Because today, you can apply for a personal loan online in less time than it takes to watch a YouTube video. So when people ask me why private loans on the web have exploded in popularity, my answer is simple. They work, they’re fast, and they meet you where you are.
Here’s the thing, though. The online lending world isn’t some magical place where money just falls into your lap. There are rates to understand, eligibility checks to pass, lenders to compare, and traps to avoid. And if you don’t educate yourself, you could end up paying way more than you should, or worse, dealing with a predatory lender who’s not looking out for you at all.
That’s exactly why I wrote this guide.
By the end of this article, you’re going to know what private loans actually are, how personal loan rates work in 2026, what affects your personal loan eligibility, how the online loan application process works step by step, and how to find the best personal loan rates for your specific situation.
Let’s get into it.
What Are Private Loans and How Are They Different From Bank Loans?
Understanding the Basics of Private Lending
A private loan is essentially a loan that comes from a non-government lender. That could be an online lender, a fintech company, a private bank, or a peer-to-peer lending platform. The key thing that separates private loans from, say, federal student loans or government-backed mortgages is that the terms, interest rates, and requirements are all set by the private company itself.
Wait, that’s not quite right. Let me rephrase that. Private loans can technically include some bank offerings too. But in common usage, when people search for “private loans online,” they’re almost always looking for personal loans from online lenders or alternative financial institutions, not traditional brick-and-mortar banks.
And that distinction matters a lot when you’re shopping for money.
Traditional banks have rigid processes. They rely heavily on your credit score, they want stacks of documentation, and they often take days or even weeks to give you an answer. Online private lenders, on the other hand, use technology, AI-based underwriting, and real-time data to make decisions much faster. Some of them give you an answer in minutes.
The tradeoff? Online private lenders can sometimes charge higher interest rates, especially if your credit score isn’t great. So it’s not a free lunch. It’s a trade between convenience and cost, and you need to understand which side of that trade makes sense for you.
The State of Personal Loans Online in 2026
What the Numbers Actually Tell You
Before we talk strategy, let’s look at what’s happening in the market right now. Because the data from 2026 paints a pretty interesting picture.
Total outstanding personal loan debt in the United States has hit $276 billion. That’s not a typo. Twenty-six point four million Americans currently hold a personal loan, and the average balance per borrower is $11,699. Personal loan balances grew 10% year-over-year, which tells you this market isn’t slowing down anytime soon.
So why are so many people turning to personal loans right now?
Because credit card debt is suffocating people. The average APR on new credit card offers sits at 23.77% as of early 2026. Compare that to average personal loan rates, which hover around 12.28% for borrowers with a 700 FICO score on a three-year term. That’s a massive difference. If you’re carrying $15,000 in credit card debt, refinancing it with a personal loan could save you thousands of dollars in interest over just a few years.
Over half of all LendingTree users with personal loans, about 51.4%, are using them specifically to pay down debt. That’s not reckless borrowing. That’s actually smart financial strategy.
And it’s exactly the kind of move you can make when you understand how private loans work.
Personal Loan Rates in 2026: What You’re Actually Looking At
Breaking Down the Numbers You Need to Know
Let me give you a clear picture of where rates stand right now, because this affects every decision you’ll make.
As of June 2026, the average personal loan interest rate is 12.28% for a borrower with a 700 FICO score on a $5,000 three-year loan, according to Bankrate’s monitor data. For three-year loans across the broader market, rates average around 13.21% to 13.45% APR. For five-year loans, you’re looking at approximately 17.79% to 17.89% APR.
Rates have actually trended downward since May 2025, which is good news. But they’re still elevated compared to the pre-pandemic era, and here’s why that matters for you.
The Federal Reserve has kept its benchmark interest rate unchanged through mid-2026 due to ongoing inflation concerns. The U.S. annual inflation rate reached 3.8% in April 2026, well above the Fed’s 2% target. That inflation environment is driven partly by geopolitical pressures affecting oil prices. So while rates are trending better than last year, don’t expect them to drop dramatically anytime soon.
Here’s what rate ranges look like based on your credit profile in 2026:
| Credit Score Range | Estimated APR Range | Loan Eligibility |
|---|---|---|
| 800+ (Exceptional) | 5.96% to 9.99% | Highest amounts, best terms |
| 740 to 799 (Very Good) | 9.99% to 14.99% | Competitive rates, flexible terms |
| 670 to 739 (Good) | 13.99% to 19.99% | Moderate rates, standard terms |
| 580 to 669 (Fair) | 19.99% to 29.99% | Limited options, higher rates |
| Below 580 (Poor) | 29.99% to 35.99%+ | Very limited, high cost |
Look. These aren’t fixed numbers because every lender is different. But this table gives you a realistic starting point when you’re figuring out what you might actually qualify for.
And don’t get discouraged if your credit isn’t perfect. There are legitimate lenders who work with fair or even poor credit profiles. You’ll just pay more for the privilege, which is why improving your score before applying is almost always worth the effort.
Personal Loan Eligibility: What Lenders Are Actually Looking For
The Factors That Decide Whether You Get Approved
I get asked this question constantly. “What do I actually need to qualify for a personal loan?” And the answer has a few layers to it.
The thing is, lenders don’t just look at one number. They look at your whole financial picture. Yes, your credit score matters. But so does your income, your employment history, your debt-to-income ratio, and even how long you’ve had credit accounts open.
Let’s walk through each one.
Credit Score
Most lenders require a minimum credit score somewhere between 580 and 660 to approve you for a personal loan. The average FICO score in the U.S. as of March 2026 is 714, which puts most people in a position to qualify for at least something.
But qualifying and qualifying well are two different things. If you want the best personal loan rates, you generally need a score of 740 or above. Scores in the 800+ range unlock the lowest rates, the highest amounts, and the most flexible repayment terms available.
Some lenders like Upstart have models that consider more than just your credit score. They factor in your education and employment history, which makes them more accessible for people who are newer to credit or rebuilding after financial setbacks.
Debt-to-Income Ratio (DTI)
This is basically the percentage of your gross monthly income that goes toward paying debts. Most lenders want to see your DTI below 40% to 50%. If your DTI is higher than that, lenders start to worry about whether you can actually handle another monthly payment on top of everything else.
Here’s a simple way to calculate it. Add up all your monthly debt payments (rent or mortgage, car payment, credit card minimums, student loans, etc.). Divide that total by your gross monthly income. Multiply by 100 to get a percentage. If that number is above 45%, you might want to pay down some existing debt before applying.
Income and Employment
Lenders want to know you have the means to repay. Full-time employment is preferred, but self-employed borrowers can qualify too, usually with a bit more documentation. You’ll typically need to show pay stubs, tax returns, or bank statements to verify income.
Credit History Length
This one catches a lot of people off guard. Even if your credit score looks decent, having less than three years of credit history can hurt your approval odds with certain lenders. LightStream, for example, explicitly looks for several years of established credit history.
What Documents You’ll Typically Need
Getting organized before you apply will save you a lot of headaches. Here’s what most lenders ask for when you submit an online loan application:
Your full legal name, current address, and date of birth. Your Social Security number (for the credit check). Proof of income like recent pay stubs or tax returns. Your employer’s name and contact information. Your bank account details for fund disbursement. A valid government-issued photo ID.
Some lenders, especially those using AI underwriting like Upstart, actually require less documentation upfront. They make a lending decision based on your submitted application first, then verify details afterward. That said, a hard credit inquiry is still required for final approval.
How the Online Loan Application Process Actually Works
A Step-by-Step Walkthrough
One of the biggest reasons people are turning to personal loans online is how streamlined the process has become. It’s honestly not complicated at all once you know the steps.
And I want to walk you through the whole thing so you’re not going in blind.
Step 1: Check Your Credit Score First
Before you touch a single application, know your credit score. You can get it free from sites like Credit Karma, Experian, or directly from your credit card issuer. This tells you which lenders are realistic options and what rate range to expect.
Step 2: Compare Lenders and Prequalify
This is where most people skip a crucial step. Don’t just apply with the first lender you find. Use comparison tools from platforms like Credible, LendingTree, or NerdWallet to see multiple offers at once. Most of these platforms let you prequalify, which means they do a soft credit check, which doesn’t affect your score, to show you approximate rates and amounts you might qualify for.
Honestly, this step alone can save you hundreds or even thousands of dollars over the life of a loan.
Step 3: Submit Your Formal Application
Once you’ve picked a lender, you’ll fill out the actual online loan application. The whole process usually takes 15 to 30 minutes. You’ll input your personal and financial details, upload any required documents, and agree to a hard credit inquiry.
Step 4: Get Your Decision
Here’s where online lenders genuinely shine. Many of them, especially those using AI-powered underwriting systems, give you a decision almost instantly. SoFi, Rocket Loans, and similar platforms are known for this. Traditional banks might take several days.
Step 5: Review the Loan Terms Carefully
If you’re approved, don’t just click “accept” without reading everything. Look at the APR (not just the interest rate). Check for origination fees, which can be as high as 9.99% with some lenders like Avant. Check the repayment term. Look for prepayment penalties. Understand your monthly payment amount.
Step 6: Get Your Funds
Once you sign the loan agreement, many online lenders deposit funds into your bank account within one to two business days. Some, like SoFi, offer same-day funding if you sign by 5:30 PM ET on a business day. It’s like ordering something online and getting it the same evening. The speed really is that dramatic compared to traditional banking.
The Best Personal Loan Rates: How to Find Them in 2026
Practical Strategies That Actually Work
Finding the best personal loan rates isn’t about luck. It’s about strategy.
I think of it like this. Shopping for a loan is like negotiating a car price. The dealership has a sticker price, but almost nobody actually pays that. The people who walk away with the best deal are the ones who did their research, got competing offers, and knew what numbers were realistic before they sat down.
Here’s how to approach loan shopping the same way.
Strategy 1: Improve Your Credit Score Before Applying
Even a 20-point jump in your credit score can move you into a better rate tier. Pay down credit card balances to get your utilization below 30%. Dispute any errors on your credit report through Equifax, TransUnion, or Experian. Don’t close old accounts, even if you’re not using them, because length of credit history matters.
Aim for a score of 640 or better at minimum before applying. A score of 720 or above puts you in a strong position with most lenders.
Strategy 2: Compare Multiple Lenders
Fair enough, this sounds obvious. But most people don’t actually do it. A 2026 study from LendingTree found there’s almost a 3 percentage point difference in average rates between lenders for the same borrower profile. On a $10,000 loan over three years, 3% is the difference between paying roughly $1,600 in interest versus $2,500. That’s nearly $900 in savings just from shopping around.
Strategy 3: Consider Your Loan Term Carefully
Shorter terms mean higher monthly payments but less total interest paid. Longer terms mean lower monthly payments but more interest over time. If you can afford the monthly payment on a three-year loan versus a five-year loan, the three-year option will almost always cost you significantly less overall.
Strategy 4: Watch for Autopay Discounts
Many lenders offer rate discounts of 0.25% to 0.50% if you set up automatic monthly payments. It’s basically free money. SoFi, for example, offers a Direct Pay discount that reduces your APR when you use funds to pay off creditors directly. Always ask about autopay discounts before finalizing.
Strategy 5: Look at Fintech Lenders, Not Just Banks
Traditional banks often have competitive rates for existing customers but can be harder to qualify with. Fintech platforms like SoFi, LightStream (for borrowers with excellent credit), Marcus by Goldman Sachs, and LendingClub have built their entire model around efficient online processing and competitive pricing. In many cases they offer better rates than a traditional bank would, especially for borrowers with good to excellent credit.
Instant Personal Loans: What’s Real and What’s Marketing Hype
Separating Facts From Fiction
The phrase “instant personal loans” is everywhere right now. And I want to be straight with you about what that actually means.
When a lender advertises “instant approval,” they usually mean the initial credit decision happens within minutes, not days. That part is real. Many online lenders with AI underwriting systems can look at your application and tell you whether you’re likely approved almost immediately.
But. And this is important. “Instant approval” is not the same as “instant funding.” Most lenders, even fast ones, take at least one business day to actually deposit funds into your bank account after you’ve been formally approved and signed your agreement. Some take two to three business days.
Same-day funding does exist. SoFi and Rocket Loans are two of the better-known lenders that offer same-day funding under specific conditions. You typically need to sign your loan agreement by a certain time (like 5:30 PM ET) on a business day, and your bank needs to accept the incoming transfer promptly.
For genuine financial emergencies, here’s a realistic timeline to expect with the fastest online lenders. Application takes 15 to 30 minutes. Approval decision comes in minutes to a few hours. Funding arrives in 24 to 48 hours for most lenders, or same day with the fastest platforms.
That’s still dramatically faster than walking into a bank. But it’s not instant in the way your phone’s camera is instant. Manage your expectations, and the process will feel a lot less stressful.
Red Flags to Watch for When Applying for Private Loans Online
Protecting Your Finances From Predatory Lenders
Because this is the part nobody talks about enough.
Private loans online have made borrowing genuinely more accessible. But that accessibility also means some bad actors have crept into the market. And they’re specifically targeting people who are in a hurry or who have limited options because of their credit history.
Here are the warning signs I want you to know before you give any lender your personal information.
They Guarantee Approval Without Checking Your Credit
No legitimate lender can guarantee you a loan without reviewing your financial information. Guaranteed approval offers are almost always either payday loan products with triple-digit APRs or outright scams designed to steal your personal data.
They Ask for Upfront Fees Before Funding
Real lenders deduct any origination fees from your loan proceeds after approval. They do not ask you to wire money, pay with gift cards, or send any payment before you receive your funds. If a lender asks for money upfront, stop communicating with them immediately.
The APR Is Unclear or Hidden
Every legitimate lender is required by law under the Truth in Lending Act to disclose the full APR before you sign. If a lender is vague about rates or refuses to show you the complete cost of the loan, walk away.
They Pressure You to Decide Immediately
Legitimate lenders give you time to review your offer. High-pressure tactics like “this offer expires in the next hour” or “you must accept right now” are manipulation, not finance.
The Website Lacks HTTPS or Looks Unprofessional
Always check that a lender’s website uses a secure HTTPS connection. Look up their NMLS license number. Check reviews on the Better Business Bureau and Trustpilot. Verify they’re registered to lend in your state.
Understanding Private Loan Costs Beyond the Interest Rate
The Hidden Numbers That Affect Your Total Repayment
Here’s the thing most first-time borrowers miss. The interest rate is not the only cost of a personal loan. And if you only compare interest rates without looking at the full picture, you might end up paying more than you expected.
Let me break down the real costs you need to evaluate.
Origination Fees
Some lenders charge an origination fee, which is essentially a processing fee. It can range from 1% to 9.99% of the loan amount. With Avant, for example, the administration fee can go up to 9.99%. On a $10,000 loan, that’s $999 deducted right off the top before you even touch the money.
So if a lender offers a lower interest rate but charges a high origination fee, you might actually pay more in total than with a lender who charges no origination fee but has a slightly higher rate. Always calculate the total cost of the loan, not just the monthly payment.
Late Payment Fees
Missing a payment can cost you anywhere from $15 to $40 or more, depending on the lender. And some lenders will also report late payments to the credit bureaus, which can damage your credit score significantly.
Prepayment Penalties
Some lenders charge a fee if you pay off your loan early, because early payoff means they collect less total interest. Always check whether a lender charges prepayment penalties before signing. LendingClub and SoFi, for example, do not charge prepayment penalties, which is a meaningful advantage if you think you might pay the loan off ahead of schedule.
The Annual Percentage Rate (APR) vs. Interest Rate
The interest rate is what you pay on the principal. The APR is the total cost of the loan expressed annually, including fees. Always compare APRs, not just interest rates, when evaluating loan offers. The APR is the honest number.
Private Loans for Debt Consolidation: A Smart Financial Move
How This Strategy Can Save You Real Money
I want to spend a minute on this because it’s one of the most powerful ways people use personal loans, and it makes a lot of financial sense when done right.
Debt consolidation basically means using a personal loan to pay off multiple high-interest debts, usually credit cards, and replacing them with one single monthly payment at a lower interest rate.
Here’s a real-world example. Say you’ve got three credit cards with balances totaling $18,000 and average APRs around 22%. You qualify for a personal loan at 14% APR over three years. Over the life of those credit cards, you might pay $8,000 to $10,000 in interest if you just make minimum payments. With the personal loan, you’d pay roughly $4,200 in interest over three years. That’s potentially $4,000 to $6,000 in savings.
And you’d also get the psychological relief of one simple monthly payment instead of juggling multiple due dates.
But it only works if you don’t run those credit card balances back up after consolidating. Because that’s how people end up with both the personal loan and new credit card debt, which is a much worse financial position than where they started.
So if you go this route, consider pausing or limiting credit card use while you pay off the personal loan. Make that your financial priority.
How to Compare Online Lenders: A Practical Checklist
What to Actually Look at When You’re Shopping
When you’re comparing personal loans online, use this checklist to stay organized and make sure you’re evaluating the right factors.
APR Range: What’s the lowest rate they offer and what’s the highest? Where are you likely to land based on your credit profile?
Loan Amounts: Does the lender offer the amount you actually need? Some lenders cap out at $35,000, while others like LightStream go up to $100,000.
Repayment Terms: Can you choose a term that fits your budget? Most lenders offer two to seven years.
Origination Fees: Does the lender charge them? If so, how much?
Prepayment Penalties: Can you pay off early without penalty?
Minimum Credit Score: What’s the actual minimum they accept?
Funding Speed: How long does it take to receive your money after approval?
Customer Reviews: What do real borrowers say about their experience? Check Google, Trustpilot, and the BBB.
Soft Credit Check Prequalification: Can you check your potential rate without a hard inquiry?
This last point matters a lot. Hard credit inquiries temporarily lower your credit score by a few points. When you prequalify with multiple lenders using soft checks, you can compare offers without that penalty. Only trigger a hard inquiry when you’re ready to formally apply with a specific lender.
Building Your Credit for Better Loan Eligibility
Practical Steps That Actually Move the Needle
So what if your credit isn’t quite where it needs to be yet? And what can you actually do about it?
The good news is that credit scores are not permanent. They change based on your behavior. And you can move the needle faster than most people think with the right focus.
Pay Every Bill On Time, Every Month
Payment history is the single biggest factor in your credit score, accounting for roughly 35% of your FICO score. Even one missed payment can drop your score by 50 to 100 points and stay on your credit report for seven years. Set up autopay for at least the minimum on every account so you never miss a due date.
Get Your Credit Utilization Below 30%
Credit utilization is the percentage of your available credit that you’re actually using. If your total credit limit across all cards is $10,000 and you’re carrying $4,500 in balances, your utilization is 45%, which hurts your score. Getting below 30% is the standard advice, but below 10% is where the real benefit kicks in.
Dispute Credit Report Errors
This one is underused. Pull your credit reports from all three bureaus (Equifax, TransUnion, Experian) through AnnualCreditReport.com and look for errors. Incorrect late payments, accounts that don’t belong to you, or wrong balances can be disputed and removed, which can give your score a meaningful boost.
Become an Authorized User
If you have a family member or close friend with excellent credit and low utilization, ask to be added as an authorized user on one of their credit cards. Their positive payment history and low utilization will be reflected on your credit report, which can meaningfully raise your score even if you never actually use the card.
Don’t Close Old Accounts
Length of credit history matters. Closing an old card, even one you never use, reduces your average account age and can hurt your score. Keep old accounts open unless they have fees that aren’t worth paying.
The Role of Google Compliance, Privacy, and Trust in Online Lending Platforms
Why Website Quality Matters to Your Safety
This might seem like a strange section in a personal finance guide. But it’s actually really important for anyone searching for personal loans online.
When you’re searching for loan information or lenders on Google, the quality and compliance of the websites you land on directly affects your safety. Google’s Search guidelines and Spam Policies exist to protect you from manipulative, misleading, or low-quality content. Websites that violate these policies, through things like hidden text, keyword stuffing, scraped content, fake loan offers, or thin affiliate pages, can show up in search results but often represent untrustworthy sources of financial information.
Manual actions are penalties that Google’s human reviewers apply to websites that violate these policies. A site that receives a manual action can have its pages demoted or removed from search results entirely. Common violations include spam content, thin affiliate pages with no real value, cloaking, unnatural links, and sneaky redirects.
What does this mean for you as a borrower? It means you should be thoughtful about where you get your financial information.
Stick to well-known, established financial platforms with clear privacy policies and transparent practices. Look for sites that explain their cookie usage and data collection. Be cautious about sites that ask for sensitive personal information before you’ve had a chance to evaluate them thoroughly.
Your personal and financial data is valuable. Treat it that way.
Regarding privacy compliance, any legitimate lending platform operating in 2026 should be GDPR-compliant if serving European users, COPPA-compliant if users might be under 13, and transparent about what data they collect, how they use it, and whether they share it with third parties. You should never need to share sensitive personal data with a site before you understand exactly how that data will be protected.
What Happens If You Can’t Qualify Right Now?
Honest Options When Your Application Gets Denied
Sometimes an application doesn’t go the way you hoped. It happens. And it’s not the end of the road.
If you’re denied for a private loan online, the lender is required by law to send you an adverse action notice explaining why. Read it carefully. It tells you exactly what factors hurt your application, and that’s actually useful information.
From there, here are your real options.
Apply With a Co-Signer
Adding a co-signer with stronger credit and income to your application can dramatically improve your approval odds and potentially lower your rate. The downside is that the co-signer takes on legal responsibility for the loan if you don’t pay, so this is a conversation that requires a lot of trust on both sides.
Look at Credit Unions
Credit unions often have more flexible underwriting criteria than banks or online lenders, especially for existing members. They’re also not-for-profit, which can mean more reasonable rates for borrowers with imperfect credit.
Consider a Secured Loan
If you have assets like a car, savings account, or certificate of deposit, some lenders will let you use them as collateral for a secured loan. The lender takes on less risk, so they’re more willing to approve borrowers with lower credit scores and offer better rates.
Build Credit for a Few Months, Then Reapply
Honestly? Sometimes the best move is to wait three to six months, focus hard on the credit-building steps I described earlier, and then reapply. A meaningful credit score improvement could mean a dramatically better loan offer.
Avoid Payday Loans
I want to say this directly. Payday loans and certain ultra-short-term lenders target people who have been denied elsewhere, and their rates are predatory. APRs of 300% to 400% are not uncommon. They’re essentially debt traps designed to keep you borrowing. They are not a substitute for a legitimate personal loan, and in most financial situations, they make things significantly worse.
Frequently Asked Questions
FAQ Section
What is the difference between a private loan and a personal loan?
In practice, these terms are often used interchangeably. A personal loan is an unsecured loan from a lender (bank, credit union, or online lender) for personal use. A private loan more broadly refers to any loan from a non-government source. When people search for private loans online, they’re typically looking for personal loans from online or non-traditional lenders.
What credit score do I need for a personal loan in 2026?
Most lenders require a minimum credit score between 580 and 660. But to get the best personal loan rates, you generally want a score of 740 or higher. The average FICO score in the U.S. as of March 2026 is 714, which puts most borrowers in a position to qualify for at least a mid-range offer.
How fast can I get money from an online personal loan?
Many online lenders approve applications within minutes and fund loans within one to two business days. Some, like SoFi and Rocket Loans, offer same-day funding if you sign your agreement before their cutoff time on a business day.
Can I get a personal loan with bad credit?
Yes, but your options are more limited and the rates will be higher. Lenders like Upstart and Avant work with borrowers who have credit scores as low as 580 to 600. Some platforms accept even lower scores, though rates on those loans can approach 35.99% APR. Always make sure the monthly payment is genuinely affordable before accepting a high-rate loan.
What’s the best way to compare personal loan offers?
Use prequalification tools on comparison platforms like Credible, LendingTree, or NerdWallet. These do soft credit checks that don’t affect your score. Compare the APR (not just the interest rate), the total interest paid over the loan term, any origination fees, and the monthly payment amount. Don’t just chase the lowest monthly payment if it comes with a much longer repayment term.
Are online personal loans safe?
Yes, from legitimate lenders. Look for lenders who are NMLS licensed, have clear contact information, use HTTPS on their website, and have verifiable reviews on trusted platforms. Avoid any lender that guarantees approval without a credit check or asks for payment upfront before funding your loan.
What can I use a personal loan for?
Personal loans are extremely flexible. Common uses include debt consolidation, home improvements, medical expenses, car repairs, wedding costs, and emergency expenses. Lenders generally don’t restrict how you use the funds, though some prohibit using personal loans for investments or education costs.
What is a good APR for a personal loan in 2026?
A good APR depends on your credit profile. For excellent credit (740+), rates in the 6% to 12% range are competitive. For good credit (670 to 739), 13% to 19% is typical. For fair credit, you may see 20% to 30% APR. Anything above the low-30s starts to move into territory where you should seriously evaluate whether the loan makes financial sense.
